INFLUENCER MARKETING
Stand out from the herd
61% of consumers trust influencer recommendations and 60% of marketers also agree that influencer marketing has a higher ROI than traditional advertising. Influencer marketing gets a bad rap when it’s done the wrong way. We can all see through a hollow product review from an influencer just looking for a paycheck. That’s not what we believe in or how we serve our clients.
At GDM, we leverage influencer marketing to galvanize your community, grow consumer trust and drive sales. That means developing real relationships with aligned influencers and educating them about your brand to create a network of true advocates.
We recommend a tiered influencer marketing program built on authentic relationships and long-term partnerships that includes product seeding, paid campaigns and user-generated content (UGC) creation. In our experience, those types of thoughtful programs yield strong results.
1.7M
Reach generated by sustainable seafood brand’s influencer program
+100%
Traffic increase on sustainable seafood brand’s website 7 days following influencer campaign
16,000
Coupon prints for leading organic produce brand
Influencer strategy
61% of consumers trust influencer recommendations. Create a multifaceted influencer strategy to meet your brand’s goals.
Influencer goals and KPIs
Tiered strategy to drive education and advocacy, brand awareness, traffic and sales
Influencer activation calendar
Prioritization of short-form video to hack the algorithm
Influencer Outreach
Find and connect with influencers who are the best fit for your brand, from nano influencers all the way to your favorite celebrities.
Influencers to match your needs and goals
Mix of nano, micro and power influencers to stretch your budget further
Influencer liaison and primary contact
Long-term relationship building
Campaign Management
Influencer marketing takes time and expertise. We implement a turnkey program that manages your campaigns from ideation to execution.
Campaign briefs, contracts and messaging
Content optimized for maximum impact
Analytics and insights
Boosted content
Product Seeding & UGC
Grow brand awareness, reach new audiences and source compelling content from influencer partners.
Product seeding to reach new audiences
UGC creation for budget-friendly, authentic content
Brand ambassador programs
Product launch campaigns
Greco Digital Marketing 